The business of pleasure encompasses both recreation and entertainment and combines both Kama and Artha. The person undertaking this business is an "entertainer." The science of entertainment has numerous professions through which commerce and industry are undertaken by business, but is best understood through one of its professionals: the "Courtesan." The Courtesan functions as the personal and exclusive entertainer of a patron - but not at first. At first, the Courtesan has numerous patrons, but eventually chooses the best Patron to devote their efforts upon. Mixing pleasure and the business of acquisition, Kama and Artha, is first motivated by play or joy, but when undertaken professionally at first results in little of either pleasure or business. However, over time, the Courtesan develops by their profession a love for themselves, their Patron, and their profession - and rediscovers play and joy.
Even a whore, who is a different form of entertainer, must follow laws and rules of conduct regarding their profession. A Courtesan is no different: a Courtesan relies upon other professionals for the success of their commerce and industry. As a Sannyasi devoted to Hatha Yoga cannot succeed without first establishing Justice, an entertainer also relies upon law enforcement - the guards, and the officers of the Court. Indeed, all business and commerce, all Yoga, depends upon these two professions of law enforcement. Teachers and experts must be sought for the perfection of the Courtesan's arts. Suppliers of materials and resources required - whether beauticians and dealers in perfumes or makeup, or the owners of private parks - must be secured through good professional friendships. Those knowledgeable in the Dharma are relied upon to understand the best means of success.
There are twenty-fiveforms of customers or clients in any profession. Of these only two are suitable as patrons.
The twenty-three which are not include youth (who spend freely), the lonesome (who in distress seek the comforts of materialism), the powerful (who spend to flex their wealth), those who are born wealthy (who can afford to spend freely), those who possess unfailing sources of income (the newly rich must establish their positions in society by materialism), those who consider themselves highly (and in selfishness spoil themselves), those who would consider themselves highly (and try to spoil themselves in convincing themselves of this), those who are impotent but wish to seem powerful, one who spends out of hatred to inspire jealousy, one who spends out of generosity, one who spends to gain influence or credit over over another, one who is normally poor but suddenly lucky and spends in unbridled joy, one who spends to demonstrate their good fortune (the "newly rich"), one who spends to disobey their elders or teachers, one who spends to gain the attention of their peers, a spoiled child (such as an only child), a person who is struggling with addiction or intoxication with materialism, a troubled person who distrusting their wealth spends to demonstrate bravado, a person who spends in the requirements of their business to acquire necessary items for industry and commerce, and a person who spends out of friendship for the vendor.
The two which are suitable as patrons are: those whom the entertainer (1) loves, or (2) admires. These are noble people, knowledgeable of the world, aware of the proper times for things, storytellers and poets, eloquent and educated, energetic and skilled in various arts, far-sighted, intelligent and full of perseverance, loyal in devotion, free of anger, liberal, affectionate to their family, social and skilled in sport and play, sober, healthy in body and mind, strong, sexually powerful (meaning, powerfully masculine, powerfully feminine, or powerfully transsexed), loving and enjoying being loved, never possessive or possessed by love, financially independent and resourceful, free of envy and, most importantly, free of suspicion. If possible, they should be beautiful, amiable, a liking for Artha, a liking for Dharma, a liking for goodness, delighting in union resulting from love, and other acts of love. They should have a liking for the arts of Kama. They should be of good manners, honest, grateful. They should consistent, without meanness. They should never be loud in their laughter, malignity, anger, avarice, dullness or stupidity.
These are the kinds of people unsuited for clients or customers: those who are sickly (financially, physically or emotionally), who smell of excrement or filth (materially or spiritually), who have established relationships with other vendors, who are abusive, who are suspicious and untrusting, who are pitiless, who are thieves, who are self-conceited or do not understand quality, who are irrational or like sorcery, who do not care for respect or disrespect or honor, whose conscience can be bought, and especially who are extremely bashful and cannot describe what they want.
The proper sacrifice for a client, customer or patron is not money, whether in the form of discount or gifts. Such wealth is the object of Artha. However, higher quality service can be provided to a client, customer or patron to honor them. A Courtesan will beautify themselves with great care when they have identified a patron to win their patronage - so should any entertainer, or indeed any businessperson. Discover the state of their feelings, the condition of their mind, bring to them their desire, make for them their favorite foods. Inspire curiosity for more. Inspire affection, and joy, and fun. Demonstrate the extent of your abilities, the utmost of your skill. Find some pretense to present this high quality service. As patron is the object of perfecting service through every relationship with customers and clients, the utmost care should be spent in maintaining their patronage.